It's about luring quality customers with disposable income, customers to avail themselves of the revenue-generating aspects of a casino-resort." "It's no longer about trying to draw the masses. "People looking for free attractions, often families, don't stay and gamble or drink or eat … not exactly the ideal casino customer."įree attractions have become a hard cost that contributes nothing to the bottom line, Roeben says. "What's changed is casino companies understand the value of those crowds differently now," said Scott Roeben, a longtime Vegas blogger. Wynn himself has cited the influence of Jay Sarno and his partners, who developed Caesars Palace (1966) and Circus Circus (1968).īut Las Vegas continues to move away from a transparently thematic approach with its latest resorts - the Cosmopolitan (2010), Circa (2020) and Resorts World (2021) - and its reliance on free attractions and loss leaders such as buffets and poker rooms to draw crowds. The idea of theming wasn't new, Green says, since the first two hotels on the Strip (El Rancho Vegas, 1941, and the Hotel Last Frontier, 1942), had Western motifs. It reflects the theming of the Strip, from the Mirage's rain forest to New York-New York (which opened in 1997) and Paris (1999), among other places." "It reflects the Wynn or Mirage era when megaresorts were mushrooming up and down the Strip. "It symbolizes both a bygone era and a current era," Green said. At the time, she was married to casino mogul and Mirage developer Steve Wynn, who believed the Strip needed attractions more than it needed another casino the volcano was a powerful way to set the Mirage apart, Green says. The volcano is said to have been the idea of Elaine Wynn, according to Michael Green, a history professor at the University of Nevada, Las Vegas. "The volcano said, 'Come see the cool things we have for you.'" "It was also a harbinger of the move toward nongambling amenities: entertainment, dining, shopping," Curtis said. "The volcano was the first 'free spectacle,' paving the way for several others of that era, including the pirate battle at Treasure Island, the light show at the Fremont Street Experience and the Bellagio fountains," said longtime Las Vegas observer Anthony Curtis of. The sweet smell of pina colada (instead of rotten-egg odor, indicating the presence of natural gas, which energizes the attraction) wafts and sets the inviting mood for the party inside the hotel-casino. More than 150 Fireshooters, developed by WET Design (which also created the Fountains of Bellagio), propel fireballs choreographed to a music composition by Grateful Dead drummer Mickey Hart and tabla virtuoso Zakir Hussain. Guests and pedestrians feel the intense heat from flames that shoot 60 feet into the air. Uniworld Boutique River Cruise Collection.Nasty surprises in AA's addendum The document contains a bunch of surprises - all bad - for all agencies that issue airline tickets.What could be safer than staying in the U.S.? Is it safer to travel abroad than to stay home? Let's look at the data.They became the core of what he calls the. Del Rio traveled the country to meet advisors with the line's top accounts. How 'elite' advisors are shaping the direction of Oceania Cruises Frank A.Airline exec: To increase island-hopping, this needs to be fixed Trevor Sadler of InterCaribbean Airways lamented the sky-high taxes and fees that Caribbean governments are charging: "When the.
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